Enquirer Consulting Group

Reachable Buyer Map

Prepared for Michael Boggs · United States · August 2026
This counts the United States only. Cloud video is bought by people who run many sites at once: a school district, a dealer group, a branch network, a portfolio of storage yards. One decision covers every location they own. This page sets out where those buyers sit, the titles that sign, and roughly how many of them there are, plus the channel that installs the work.
School districts
The largest single block of multi-site camera buyers in the country, and the one that buys on a published cycle rather than on impulse. Funding is board approved or bond funded, the requirement is written down before anyone is called, and a single decision lands across every building the district runs.
Who signs: the superintendent, the director of safety and security, the district technology director, the chief operations officer.
13,000 to 14,000
US public school districts, covering tens of thousands of individual buildings
Banks and credit unions
Regulated, insured and audited, which means video retention is a compliance line rather than a preference. The branch estate is the whole point: the same buyer covers every location, and the smaller institutions carry the same obligations as the large ones without the security staff to match.
Who signs: the corporate security director, the head of physical security, the facilities director, the IT director at smaller institutions.
8,000 to 9,500
US banks and credit unions, across tens of thousands of branch locations
Self storage operators
Unstaffed or lightly staffed sites where the camera is the operation, not an accessory to it. Ownership is fragmented across many small and mid-size operators, so the same buyer usually covers a handful of yards and can be reached directly rather than through a procurement office.
Who signs: the owner or principal, the director of operations, the regional manager, the IT lead where one exists.
50,000 to 55,000
US self storage facilities; sites rather than companies, so one operator can appear several times
Auto dealer groups
High-value inventory sitting outdoors overnight, a service lane that generates disputes, and an ownership structure that concentrates the decision. Many rooftops sit inside groups, so one conversation with a group can settle a dozen stores at once, which makes the group rather than the store the unit worth naming.
Who signs: the dealer principal, the group fixed operations director, the general manager, the group IT director.
16,000 to 18,000
US new-vehicle dealership rooftops, many of them inside multi-store groups
The install and service channel
A separate market from the end user, with its own buying question. These firms already hold the customer relationship and choose what to put in front of it, so recruiting one of them reaches every account on their book. Worth counting on its own page rather than treating as an extension of the first four.
Who signs: the owner or principal, the sales manager, the operations manager, the technical lead.
14,000 to 18,000
US establishments that install and service security systems
The replacement moment
The strongest buying signal in this category is not a segment at all. It is an event: a recorder that reaches end of support, a site added or a lease signed, an incident that made the local news, a grant round awarded, a security lead newly in post. Stated plainly, no public register lists any of that, which is exactly why it stays underworked. It is watched for, one account at a time, across a named list.
Who signs: whoever owns the estate on the day the event happens, which is why the list has to be named in advance.
No public register
tracked by watching named accounts rather than by counting them; the difficulty is the reason the opening stays open

Where the openings are

1
In this category, first contact usually happens through whoever already holds the account. That is an efficient way to reach the sites someone has already wired and a poor way to reach the ones nobody has walked into. The accounts that have never been quoted are reached by name or not at all.
2
This is bought at a moment, not on a cycle. An end-of-support recorder, a new site, an incident, a funding round approved. Those moments are visible from the outside if someone is watching several thousand named operators for them, and invisible to anyone waiting for the buyer to start searching. Watching at that scale is mechanical work, and it is the piece a channel cannot do for you.
3
The multi-site operator is the underworked band, and it is the largest. A district, a dealer group, a storage portfolio or a branch network buys once and the decision lands everywhere. Those buyers are small enough to answer their own email and large enough to matter, and they rarely appear at the trade shows where this category does its talking.
4
In this category the gap is distribution, not credibility. Nobody needs help explaining what the product does. The machinery that puts a named list of several thousand operators and installers in front of a written message on a schedule, and tracks what comes back, is a build, and most firms in this category never make it. That is the part we build, and we hand it over when it works.
Built from public US federal and industry registry data, current to the most recent published year. Counts are banded deliberately. Establishment counts are sites rather than companies, so a single operator or group can appear more than once. Sector codes are self-reported. Buying moments and ownership structure are not covered by any public register and are described rather than counted.
It describes the market rather than your business, and there is nothing to buy at the end of it.
ENQUIRER CONSULTING GROUP
enquirerconsulting.com